INTERNATIONAL MARKETING

Course unit code: 342E404
Mode of completion and ECTS credits allocated: Exam (6 credits)

Objectives and learning outcomes of the course unit:
The main aim of subject International Marketing is to familiarize students with problems areas of international marketing and condition of doing business of enterprising entities on foreign markets. After the course a student is able to analyze and evaluate conditions at foreign markets and identify factors leading to possible entry, resp. acting at the foreign market. Since 2012/2013 a student based on the course structure acquires certain review on functioning the Visegrad markets and has the ability to plan an entrepreneurial activity or economic cooperation with those group of countries (as the output of the IVF VUSG project: International marketing a Visegrad perspectives)

Course contents:
The subject course is aimed at complex explanation of problem issues of international marketing
as a fundamental supposition of business success at foreign market. Both, from theoretical and
practical point of view it deals with issues of identifying opportunities at foreign market, target foreign market selection, methods of entering a foreign market and formulating appropriate
marketing strategy accepting preferences of target consumers. Since 2012/2013 the attention has beene devoted to the Visegrad dimension as the course is a part of VUSG project.